Consumers’ perception on product green information: The moderating role of amoral manipulation.

碩士 === 國立政治大學 === 國際經營與貿易學系 === 107 === Recently, people’s consciousness of environmental protection has gradually risen as well as cared about the products we use are environment friendly or not. In addition, people would take environmentally friendly into consideration, not just price and function...

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Bibliographic Details
Main Authors: Lin, Hung-Ming, 林鋐明
Other Authors: Su, Wei-Chieh
Format: Others
Language:zh-TW
Published: 2019
Online Access:http://ndltd.ncl.edu.tw/handle/67p85q