Strategic marketing analysis of online streaming platform: IQIYI , Netflix, and LINE TV
碩士 === 國立政治大學 === 國際經營與貿易學系 === 107 === Due to widespread of the internet and fast growing adoption of smartphones, people are spending more time watching online streaming contents and less time on traditional TV. This huge shift of consumer behavior in content consumption is making a significant im...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/h9q943 |