Effect of Scarcity on Stickiness and Repurchase Intention：Consumers’ Perception as Moderator
碩士 === 國立政治大學 === 國際經營與貿易學系 === 107 === The limited-time scarcity (LTS) and limited-quantity scarcity (LQS) promotion methods have become a common method used by various E-commerce sellers. According researches of the past, we found that the scarcity promotion message can indirectly increase the pur...
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/as3r48 |