Global brands image and acceptance in host market – The case of Paul in Taiwan
碩士 === 國立政治大學 === 國際經營管理英語碩士學位學程(IMBA) === 107 === With the trends of globalization, global brands have been put on center stage and compete with local brands in various countries. In order to excel in the market, it is necessary for global brands to know their strengths and manage their brand chara...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/se5vhm |