Middle manager resistance against new sales channel launch
碩士 === 國立政治大學 === 國際經營管理英語碩士學位學程(IMBA) === 107 === Nowadays pursuing a multichannel strategy is a prevailing approach for retailers to boost sales and become more competitive. Multichannel strategy enables retailers to interact with more customers and improve profits by executing different marketing...
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/zh4j4k |