Research on Market Segmentation and Marketing Strategy of Auto Insurance Customers
碩士 === 銘傳大學 === 企業管理學系碩士在職專班 === 107 === In recent years, under the liberalization of China's domestic insurance rates and the full opening of the market, Taiwan's property insurance industry is facing a highly competitive environment. Therefore, how can property and casualty insurance com...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2019
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Online Access: | http://ndltd.ncl.edu.tw/handle/u453w7 |