| Summary: | 碩士 === 銘傳大學 === 醫療資訊與管理學系健康產業管理碩士班 === 107 === The purpose of this study is to explore the consumer motivations and behaviors of the pet owner, and to understand the evaluation of pet products, motivations and consumption when keeping pets. To understand the conditions of the owner for the selection of pet products and medical products. Based on the behavior of consumers, the impact of the psychological level of the owner is explored. For the owners of pets, especially the breeding of dogs and cats as the main research object. A total of 606 valid questionnaires were collected and analyzed by Stata statistical software.
The results of the study found that: (1) Owners are mostly female, the age is about 30 years old, the marriage is unmarried, the average family income is 20001-40000 NT dollers , and the service industry accounts for a higher proportion. (2) When the owner purchases pet products, the average monthly consumption is 1100-3000 NT dollrs, which will be biased to-wards practical consumer goods. (3) When purchasing a pet product, the owner should give priority to the health and safety of the pet, and secondly consider the commodity of entertain-ment . (4) It is shown in the questionnaire that pet diseases are the most common skin diseases, eye diseases and otitis externa. Therefore, medical products are more valued by the owner. Among them, the natural ingredients, the service attitude of the merchants, and the recommen-dations of professionals account for the highest proportion.
According to the above research results, the provider can have reference and value in the subsequent product development and marketing.
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