Consumer motivation and behavior of pet purchase
碩士 === 銘傳大學 === 醫療資訊與管理學系健康產業管理碩士班 === 107 === The purpose of this study is to explore the consumer motivations and behaviors of the pet owner, and to understand the evaluation of pet products, motivations and consumption when keeping pets. To understand the conditions of the owner for the selection...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/973nvd |