Does Country Image Matter? A Research from Coffee Shop Brand Image and Coffee Knowledge
碩士 === 銘傳大學 === 國際企業學系碩士班 === 107 === The purpose of this paper is to examine coffee consumption behavior in Taiwan’s market. To investigate the Taiwanese coffee market, the research will be focusing in country image, coffee shop brand image and coffee knowledge to understand the consumer purchase i...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/t3m92g |