Applying Correspondence Analysis to Bargain Coffee Chains
碩士 === 嶺東科技大學 === 行銷與流通管理系碩士班 === 107 === This study is to explore the service quality of five affordable coffee chain-stores including Louisa Coffee, 85° C, Dante Coffee, Mr. Brown Café, and Barista Coffee. The study applies the correspondence analysis to understand the service positioning among Ta...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/a49x7k |