The Research of Service Quality, Perceived Value and Purchase Intention for COSTCO Private Brand Products
碩士 === 嶺東科技大學 === 國際企業系碩士班 === 107 === In today’s wholesale market, many retailers have launched their own private brand to snatch the market, which not only increased to choose many kinds of goods for consumers, but also increased their business income. This study explores the impact of Costco’s pr...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/z7t6p3 |