Research on the Relationship between Customer Satisfaction and Loyalty: A Case Study of TV Shopping
碩士 === 龍華科技大學 === 企業管理系碩士班 === 107 === This study focuses on the relationship between customer satisfaction and loyalty - taking TV shopping as an example. Firstly, collect and integrate the theoretical basis of customer satisfaction, service quality and customer loyalty for the research objectives...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/7r43jk |