The Influences of Background Music to Customers’ Repurchase Intention

碩士 === 龍華科技大學 === 企業管理系碩士班 === 107 === Companies have long term understood the essential of store environment in enlarge the shopping repurchase intention, and previous investigation has examined the main impact of ambient stimuli such as background music. This research paper is based on the previou...

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Bibliographic Details
Main Authors: Le Kieu Cam Thu, 黎喬錦秋
Other Authors: James Cho
Format: Others
Language:en_US
Published: 2019
Online Access:http://ndltd.ncl.edu.tw/handle/t9tnc5