Study the Relationship between Service Quality and Customer Loyalty -Taking Online Shopping as an Example

碩士 === 龍華科技大學 === 企業管理系碩士班 === 107 === This study illustrates the relationship between service quality and customer loyalty. The research object, research purpose and necessity of online shopping, collect and integrate the theoretical basis of service quality and customer loyalty, and find out the m...

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Bibliographic Details
Main Authors: Fan,Guo-Ying, 范國營
Other Authors: Wang, Shih-Chang
Format: Others
Language:zh-TW
Published: 2019
Online Access:http://ndltd.ncl.edu.tw/handle/9f7266