The influence of community management and Internet word of mouth on brand identity, brand trust and brand attitude
碩士 === 崑山科技大學 === 國際商務與金融研究所 === 107 === The members of Atomy worldwide have reached 10 million, while in Taiwan they account for 7%. In order to extend the brand and manage the recruited customers, Atomy members in Taiwan usually establish their own social communitiy wherein Internet word of mout...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/5794cu |