The influence of credibility on the attitude and behavioral intention of the beauty readers－Take the beauty YouTuber Hello Catie as an example
碩士 === 崑山科技大學 === 企業管理研究所 === 107 === The rapid growth of social media has become an indispensable necessity in our lives. As a result, social media has become a global social indicator. The rapid rise of the social platform has changed the way of media is used and the habits of everyone using the I...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/t36a75 |