Apply IPA to Analyze Customer Satisfaction of WIND LION PLAZA

碩士 === 國立金門大學 === 國際暨大陸事務學系碩士班 === 107 === This study conducted a questionnaire survey on visitors of the Wind Lion Plaza to understand their satisfaction with the service quality of this tourist attraction. An importance–performance analysis was conducted to analyze the statistical data and identif...

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Bibliographic Details
Main Authors: TSENG, YI-PING, 曾意評
Other Authors: LIU, KUAN-HSIAO
Format: Others
Language:zh-TW
Published: 2019
Online Access:http://ndltd.ncl.edu.tw/handle/35h9kz