Research on the Influence of Product Involvement Level and Marketing Mix on Purchase Behavior-Taking New Type Road Vehicle as an Example

碩士 === 義守大學 === 公共政策與管理學系 === 107 === Cycling is one of the most commonly used vehicles in people''s lives. Stepping on the feet and holding the grips with both hands grasps the direction of travel and reaches the destination. However, the road car was the first car to be used in t...

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Bibliographic Details
Main Authors: Tsung-Lin Tu, 杜宗霖
Other Authors: Luke H.C. Hsiao
Format: Others
Language:zh-TW
Published: 2019
Online Access:http://ndltd.ncl.edu.tw/handle/9h4877