The Influence of Brand Image and Service Quality on Purchase Intention: A Case Study of Cosmeceutical Industry
碩士 === 義守大學 === 管理碩博士班 === 107 === With the wave of compound business model is sweeping the cosmeceutical industry, cosmeceutical shops offer the provision of value-added consulting services of pharmacists and beauticiand that not only increases consumers’ purchasing intention but enhances the niche...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/gs9b7g |