Does Internet Celebrity works on Consumers’ Online Purchase Intention?

碩士 === 義守大學 === 企業管理學系 === 107 === Nowadays, thanks to the social media and high speed network, people can get watching online streaming video or online shopping more easily. Moreover, people can also share their own video to the online audiences. Some of their videos are more popular than those of...

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Bibliographic Details
Main Authors: Yu-Ting Huang, 黃鈺婷
Other Authors: Yue-Yang Chen
Format: Others
Language:en_US
Published: 2019
Online Access:http://ndltd.ncl.edu.tw/handle/wvn256