Study on the Relationships between Brand Experience、Store Image and Purchase Intention – Case of a Bathroom Equipment Company in Malaysia

碩士 === 醒吾科技大學 === 行銷與流通管理系所 === 107 === ABSTRACT Taiwan has been the development country. With the economic growth and the transformation of life style, modern people deeply know how to live a relax and enjoy life moderately. The bathroom that is gradually being valued is no longer just an affili...

Full description

Bibliographic Details
Main Authors: Chee Joon Lim, 朱俊廉
Other Authors: WU, IEE FUNG
Format: Others
Language:zh-TW
Published: 2019
Online Access:http://ndltd.ncl.edu.tw/handle/aunk4x