The Effects of Service Quality and Relationship Quality on Customer Loyalty–An Empirical Study Based on 7-ELEVEN at Hsinchu City

碩士 === 玄奘大學 === 企業管理學系碩士班 === 107 === The relevance between service quality and customer loyalty for the Convenience Store has been discussed in the past research. However, the factor of relationship quality has been less discussed before. For this reason, the purpose of this study is to explore the...

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Bibliographic Details
Main Authors: LIOU,CHIN-RONG, 劉藽瑢
Other Authors: LONG,ZI-JUN
Format: Others
Language:zh-TW
Published: 2019
Online Access:http://ndltd.ncl.edu.tw/handle/tqfrq7