The Impact of Social Media Marketing on Start-ups: A Case Study of Sprightful Solar

碩士 === 輔仁大學 === 國際創業與經營管理學程碩士在職專班 === 107 === This thesis focuses on social media and how their use as a marketing tool can impact start-ups. A case on Sprightful Solar, a solar systems installation start-up, will be used to get a more real-world example. Start-ups and social media are defined to en...

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Bibliographic Details
Main Authors: Felipe Corredor Cabal, 柯菲力
Other Authors: Ariana Chang
Format: Others
Language:en_US
Published: 2019
Online Access:http://ndltd.ncl.edu.tw/handle/252wa3

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