The Impact of Social Media Marketing on Start-ups: A Case Study of Sprightful Solar

• Main Authors: Felipe Corredor Cabal, 柯菲力
• Other Authors: Ariana Chang
• Format: Others
• Language: en_US
• Published: 2019
• Online Access: http://ndltd.ncl.edu.tw/handle/252wa3

碩士 === 輔仁大學 === 國際創業與經營管理學程碩士在職專班 === 107 === This thesis focuses on social media and how their use as a marketing tool can impact start-ups. A case on Sprightful Solar, a solar systems installation start-up, will be used to get a more real-world example. Start-ups and social media are defined to enable a better understanding of the case. Social media platforms will be examined and compared through findings in literature and the web. The purpose was to give a better understanding of how start-ups can benefit through the use of marketing on social media platforms. Interviews were conducted with top level executives of Sprightful Solar to gain more knowledge on the subject as well as to investigate how a start-up uses social media as a marketing tool and how it impacts the company. With the use and help of literature reviews, the case on Sprightful Solar, and the interviews conducted, a better understanding of how a social media marketing campaigns affect start-ups was gained and a conclusion is made.