Research on Service Marketing Strategies and Current Situations of Public Libraries
碩士 === 輔仁大學 === 圖書資訊學系碩士班 === 107 === In recent years, libraries have used the concept of marketing to promote resources and services, with a "Reader-oriented" approach. On this basis, the use of marketing strategies to provide readers with better resources and services is important for pu...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/4rhmzp |