The Effect of Social Media Influencer on Brand Awareness and Purchase Intention
碩士 === 輔仁大學 === 國際經營管理碩士學位學程 === 107 === This study was conducted to know studied the relation of hunting Youtuber sponsored by Under Armour over their audience. This study analyzed 1757 comments under three YouTube videos made by three influencers. The results of the study showed that there were a...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/e7fb7e |