Internet-celebrity-endorsed Government Ads vs. Traditional Government Ads – A Research on the Volume of the Internet of 2017 Summer Universiade YouTube Ads
碩士 === 輔仁大學 === 大眾傳播學研究所碩士班 === 107 === In 2017, Taipei City Government cooperated with YouTubers to produce government advertisements that promoted 2017 Summer Universiade. These advertisements not only caught people’s eyes but also created a huge volume of the Internet in social media. This explor...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/7yrq42 |