Applying Experience Marketing Theory to Explore Earthquake Experience and Promoting Intention of Disaster Prevention Awareness
碩士 === 佛光大學 === 傳播學系 === 107 === The purpose of this study was to explore the effect of earthquake simulation activities on people’s willingness to prevent earthquake disasters. It was based on Experimental Marketing Theory. The study was designed to use questionnaires and Google Forms for data coll...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/x8weax |