The Effects of Brand Image and Perceived Value on Purchase Intention: Take Tao Xi Construction as an Example

碩士 === 遠東科技大學 === 創新設計與創業管理研究所 === 107 === In recent years, the domestic construction industry has flourished. From the ancient times to the present, the architectural development has changed. The various architectural styles have different appearances. The internal equipments are oriented to the co...

Full description

Bibliographic Details
Main Authors: Hu, Fu-Wen, 胡富文
Other Authors: Wang, Tang-Ting
Format: Others
Language:zh-TW
Published: 2019
Online Access:http://ndltd.ncl.edu.tw/handle/f9ay25