Customers’ Purchase Intentions on Brand involvement, Brand Placement, and Brand Intentions– Case by Chunghwa Telecom
碩士 === 遠東科技大學 === 行銷與流通管理系碩士班 === 107 === With the rapidly developed technology, the ways audiences consume media also changed fast. In addition to TV broadcast, people can now have multiple medium choices to access their favorite programs. The launch of Chunghwa Telecom’s MOD on-demand videos has a...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/kmw6m4 |