The Strategy for Small Construction Companies in Central of Taiwan

碩士 === 逢甲大學 === 經營管理碩士在職學位學程 === 107 === Construction companies can be either small or large based on their business scale, and the marketing strategies of these two types of firm are very different. Large-scale companies have higher advertising budgets both firm-wide and for each individual project...

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Bibliographic Details
Main Authors: LEE,CHIA-CHEN, 李佳蓁
Other Authors: 董正玫
Format: Others
Language:zh-TW
Published: 2019
Online Access:http://ndltd.ncl.edu.tw/handle/28xjeu