A Study of Corporate Image and Purchase Intention of Automobile Insurance Products－The Case of Non-Life Insurance Industry in Taiwan
碩士 === 逢甲大學 === 風險管理與保險學系 === 107 === In order to cope with the increasingly competitive insurance industry, the insurance industry must improve its own image to enhance the consumers’ impression and purchase intention in the insurance industry. Therefore, this study will focus on non-life insurance...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/6b7z9d |