Research on Lancome Brand Experience Influence on Customers' Willingness of Purchasing.
碩士 === 大葉大學 === 觀光餐旅碩士在職學位學程 === 107 === In the past few years, the cosmetics industry has been highly competitive, and many products have many poles.For the same and alternative, therefore, the survival of cosmetics companies is nothing more than brand warfare. Brands are important to consumers. Wh...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/wrd53n |