The Effects of Food Labeling and Packaging Design of Bottled Coffee on Purchasing Intention
碩士 === 大葉大學 === 觀光餐旅碩士在職學位學程 === 107 === The author attempted to investigate whether the food nutrition facts label on and package design of the bottled coffee will affect the consumers’ purchase intention. The study adopted the questionnaires survey method via sampling. The number of valid questio...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/5suc9z |