The Research on Continuing to Use the Live Streaming Platform by Using the Stickiness and UTAUT

碩士 === 大葉大學 === 資訊管理學系碩士班 === 107 === Because the development of hand-held device is mature, we have gone into an era where everyone has one or more devices. And the convenience, entertainment and interaction have caused the rise of live broadcasting platform, whose boom has led to fierce competitio...

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Bibliographic Details
Main Authors: CHANG, YOU-YUAN, 張祐源
Other Authors: YANG, FONG-JHAO
Format: Others
Language:zh-TW
Published: 2019
Online Access:http://ndltd.ncl.edu.tw/handle/7jn29n