Effect of Social Influence, Perceived Value and Game Loyalty on Mobile In-App Purchase Intention
碩士 === 大葉大學 === 資訊管理學系碩士班 === 107 === Mobile gaming is a hugely successful category of mobile applications. With the rise of mobile games and the high number of game applications available in the stores, it is necessary to evaluate the purchase intention. It serves as a good source for the research...
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| Format: | Others |
| Language: | en_US |
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2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/444wg6 |