Does Promotion Strategy Affects Supermarket Purchase Intention? The Case in Mongolia
碩士 === 大葉大學 === 企業管理學系碩士班 === 107 === This study aimed to investigate the promotion strategy affects purchase intention at supermarket in Mongolian customers. It evaluates whether sales promotion activities discount influence purchase intention of customers along with the impact of promotion strateg...
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| Format: | Others |
| Language: | en_US |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/f6r6f2 |