Exploring The Effect on Purchase Intention Through the Combination of Word of Mouth, Brand Awareness and Experience Consumption
碩士 === 朝陽科技大學 === 行銷與流通管理系 === 107 === One of the most interesting social phenomena that has emerged with advances in Internet technology and communication technology is the enormous and magnifying power of the crowd. Because of the advancement of the Internet, consumers can exchange opinions and ex...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/48gn7b |