Understanding High School Students’ Purchase Intention and Continuous Playing Intention in the Online Game
碩士 === 朝陽科技大學 === 休閒事業管理系 === 107 === The main source of profit for mobile games is In-App purchase. Therefore, how games makers promote in-game purchases is an important issue. This study adopts the value perspective of Babin et al. (1994) to explore the in-game buying behavior and continuing play...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/j477kc |