Using the Push-Pull-Mooring Model in Consumer Mobile Payment Switching Behavior Research in the Changhua Area

碩士 === 建國科技大學 === 服務與科技管理研究所 === 107 === Mobile payment is a popular issue in global e-commence. It is also a important tool to fulfill the global e-trend and the online business. In the changing of consumer behavior, life behavior is also changed. The goal of this syudy is to understand consumers’...

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Bibliographic Details
Main Authors: Hui-Yu Chen, 陳惠玉
Other Authors: Nai-Hua Chen
Format: Others
Language:zh-TW
Published: 2019
Online Access:http://ndltd.ncl.edu.tw/handle/9m4fwu