Study on Effect of Beauty Salon Marketing Strategy on Purchase Intention
碩士 === 建國科技大學 === 美容科技研究所 === 107 === In recent years, beauty industry develops vigorously and competition in salon market is severe. The managers’ planning of marketing strategies to enhance consumers’ purchase intention is the focus of this study. The research explores the effect of service ma...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/5fc675 |