Examining Factors Influencing Customers' Adoption of Mobile Payment by UTAUT2 Model
碩士 === 中國科技大學 === 企業管理系碩士在職專班 === 107 === This Study explores the key factors of motivation of Taiwanese consumers using mobile payment. The result could assist merchants, payment service providers and authorities to enhance consumers’ the willingness of using mobile payment.TAM model from 1989 was...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/dbfv7e |