The Impact of Word-of-mouth Communication and Marketing Message on Facebook Live Purchase Intention
碩士 === 長榮大學 === 管理學院經營管理碩士班 === 107 === With the era of information explosion, convenient access to information has led to changes in purchasing behaviors. More and more people begin to visit live shopping websites, especially on the Facebook. While live purchasing behavior has become an emerging is...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/y6ur9a |