Impact of Influencer Marketing on Consumer Behavior: A Qualitative Study on Cosmetic Brands in Vietnam
碩士 === 長榮大學 === 管理學院經營管理碩士班 === 107 === In this paper, we explore the impact of influencer marketing on customer behavior in the case of cosmetics brands in Vietnam. In-depth interviews were used in a qualitative study to explore thirty Vietnamese participants’ experiences as followers of ten influe...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/s4yz75 |