Application of STP Theory to The Automotive Industry and Empirical Study - The Case of The H-Brand Dealer in Hsinchu
碩士 === 中華大學 === 企業管理學系 === 107 === Present marketing trends are consumer-oriented, and understanding the preference, motivation, and value of consumers has thus become an important issue for planning and establishing marketing strategies. Many strategy planners thus plan and establish marketing stra...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/522983 |