Can Experiential Marketing Stimulate Consumption-The Case of Jin Chi Foods
碩士 === 中華大學 === 企業管理學系 === 107 === In the experiential economy, consumers pursue the consumption that meets personal tastes and brings emotional satisfaction of consumers, which is no more the pure product-oriented purchase. With the rise of the per capita income, the average buying power also rises...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/26e2rs |