Relationships among Brand Awareness, Brand Image, Perceived Value, Service Quality and Brand Loyalty-A Study of MOS Berger
碩士 === 中華大學 === 企業管理學系 === 107 === In 1990, MOS Burger entered into Taiwan's market. It created another new brand image emphasizing the principles of “material selection strictly” and “meal production after ordering”. Its better product quality performance and fresh taste are favored by many co...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/2nvmv5 |