A Study of Initiator’s Trust, Perceived Risk, Conformity Behavior, and Purchase Intention on Office Group Buying of Elementary School Teachers in Yilan County

碩士 === 中華大學 === 科技管理學系 === 107 === Group buying is a new shopping method in recent years. Office group buying not only brings convenience to shopping, but also promotes interpersonal interaction, and it already forms a workplace culture. Office group buying has become a favorite shopping method for...

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Bibliographic Details
Main Authors: HUANG,KUAN WEI, 黃冠瑋
Other Authors: CHEN,TUNG-LIANG
Format: Others
Language:zh-TW
Published: 2019
Online Access:http://ndltd.ncl.edu.tw/handle/cyesrm