The Influence of Electronic Word of Mouth (EWOM) on Facebook on the Consumers’ Intentions towards Restaurants: A Case Study in Hue City, Vietnam
碩士 === 真理大學 === 企業管理學系碩士班 === 107 === The aim of this article is to examine the influence of electronic word-of-mouth (eWOM) on consumer's purchase intention of users of social networking sites in Hue city, Vietnam with the mediator role of information usefulness and information adoption. For t...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/4hqdx4 |