The Effect on the Customer Satisfaction and Loyalty of Experiential Marketing－The organic restaurant example of the Taiwan Market Pot Shop
碩士 === 元培醫事科技大學 === 企業管理系碩士班 === 106 === This research used the Taiwan Market Pot Shop, Home Party Group as the case to study about the relationship of SEMs, experiential value, customer satisfaction, and customer loyalty. At the end, this research offered practical suggestions to the China Market P...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/tzp49r |